Business Analytics

Level 2 of 2

Intermediate Level

Prerequisites

Completion of the Beginner level, or experience defining KPIs and analysing performance data in a spreadsheet.

Duration

8 weeks · 90 guided hours · 6 modules. Taught live by an instructor — online or in person.

By the end of this level you can

  • Analyse sales, margins and pricing to explain revenue and profit
  • Segment customers and measure retention and customer value
  • Improve inventory and operations decisions with ABC analysis and reorder points
  • Build scenarios and sensitivity analyses for planning decisions
  • Test changes with fair comparisons and avoid false conclusions
  • Lead analytics responsibly, with clear governance and respect for privacy

Modules

  1. 1Module 1 · 15 h · 3 lessonsSales, Margin and Pricing Analytics
  2. 2Module 2 · 15 h · 3 lessonsCustomer Analytics
  3. 3Module 3 · 15 h · 3 lessonsOperations and Inventory Analytics
  4. 4Module 4 · 15 h · 3 lessonsScenario Planning and Sensitivity
  5. 5Module 5 · 15 h · 3 lessonsTesting Changes and Causal Thinking
  6. 6Module 6 · 15 h · 3 lessonsAnalytics Strategy, Ethics and Capstone

Intermediate level project

Decision Analysis for a Business or Programme

Take a real decision facing an organisation — opening a branch, changing prices, restructuring stock or scaling a programme — and build the analysis that supports it: drivers, segments, scenarios, a test plan and a recommendation with risks.

Deliverables

  • A decision brief stating the question, options and criteria
  • Driver, segment and scenario analysis with documented assumptions
  • A plan to test or monitor the decision with leading indicators
  • A recommendation paper with risks, ethics notes and a presentation

Assessed on

  • The analysis answers the decision question directly
  • Assumptions are explicit and scenarios cover realistic ranges
  • Conclusions distinguish evidence from judgement
  • Data is handled ethically and the recommendation is actionable

All levels are taught live by an instructor — online or in person — see registration options.