Artificial Intelligence (AI) · Beginner level

Beginner level · Module 5: AI Ethics and Responsible Use · Lesson 3 of 3

Misinformation, Deepfakes and Accountability

Recognise AI-generated misinformation, use AI transparently and take responsibility for AI-assisted work.

In this lesson you will

  • Recognise signs of AI-generated or manipulated content
  • Apply disclosure and accountability practices

Key concepts

deepfakesmisinformationdisclosureaccountability

The lesson

AI can produce realistic fake images, audio and video of real people, and large amounts of misleading text. In tense situations, such content can inflame conflict or mislead voters.

Check surprising content before sharing it: who published it, is it reported by trusted sources, are there signs of manipulation? When unsure, do not forward it.

Be open about using AI where it matters, and remember that the person who sends or publishes AI-assisted work is responsible for it.

Step by step

  1. Examine examples of manipulated media.
  2. List checks to make before sharing.
  3. Write a disclosure rule for AI-assisted work.
  4. Complete and present the AI Use Guide.

Practice activity

Finish and present the AI Use Guide for the level project.

Expected result: A complete guide and a clear presentation to the 'organisation'.

Check your understanding

  1. What should you do with surprising content you cannot verify?

    Show answer

    Not share it.

  2. Who is responsible for AI-assisted work that you send?

    Show answer

    You are.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.