Intermediate level · Module 2: Search Visibility: SEO and Google Business Profile · Lesson 3 of 3
Google Business Profile and Reviews
Get the business found on Google Maps and manage reviews professionally.
In this lesson you will
- Create or optimise a Google Business Profile
- Request and respond to reviews appropriately
Key concepts
Google Business Profilecategoriesphotos and updatesreview responses
The lesson
A Google Business Profile puts a business on Google Maps and in local search results with its address, hours, phone number, photos and reviews. For a local business it is often the most valuable free listing.
Complete every field, choose accurate categories, add real photos and keep hours up to date, including holidays.
Reviews build trust. Ask satisfied customers to leave one, never buy or fake reviews, and reply to every review politely — especially negative ones, which show other customers how you solve problems.
Step by step
- Create or claim the profile (or prepare a complete draft).
- Complete all fields and add photos.
- Write a polite request for reviews.
- Draft replies to one positive and one negative review.
Practice activity
Optimise a Google Business Profile for your client (or prepare a complete profile draft) and write responses to one positive and one negative review.
Expected result: An optimised profile (or approved draft) and two professional review responses.
Check your understanding
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Why must you never post fake reviews?
Show answer
It is dishonest, violates platform rules and can get the business penalised or removed.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.