Data Science · Beginner level

Beginner level · Module 4: Visualisation and Data Storytelling · Lesson 3 of 3

Telling a Story with Data

Structure findings into a short brief that leads readers to a decision.

In this lesson you will

  • Structure a data brief around a recommendation
  • Present caveats honestly without burying the message

Key concepts

key messagestory structurecaveatscall to action

The lesson

Start with the answer: the key message and recommendation. Then give two or three findings, each supported by one chart or table, and end with what should happen next.

Write for the reader: plain words, short sentences, numbers rounded sensibly ('about 4 in 10 households').

State caveats honestly — sample limits, missing groups, uncertainty — in a short section, so readers can judge the strength of the evidence.

Step by step

  1. Write the key message in one sentence.
  2. Order the findings to support it.
  3. Write the caveats section.
  4. Have a classmate read it and summarise it back.

Practice activity

Write the two-page water access brief.

Expected result: A brief whose message a reader can repeat after one reading, with clear caveats.

Check your understanding

  1. What should come first in a data brief?

    Show answer

    The key message and recommendation.

  2. Why include caveats?

    Show answer

    So readers can judge how strong the evidence is.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.