Packaging

Protect products and make a good impression.

In this lesson you will

Choose suitable packaging
Include useful inserts

Key concepts

protectioncostbrandinginserts

The lesson

Packaging must protect products in transport — dust, rain and rough roads.

Simple branded touches, such as a sticker or thank-you note, build loyalty at low cost.

Include the order details and how to contact you.

Step by step

Test packaging on a fragile item.
Cost packaging per order.
Design a simple insert.
Standardise packing steps.

Practice activity

Design the shop's packaging and insert.

Expected result: Protective, affordable packaging with an insert.

Check your understanding

What must packaging do first?

Show answer
Protect the product.
What low-cost touch builds loyalty?

Show answer
A sticker or thank-you note.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.