E-Commerce & Online Business · Intermediate level

Intermediate level · Module 4: Customer Retention · Lesson 2 of 3

Collecting and Using Reviews

Gather honest reviews and respond to them.

In this lesson you will

  • Request reviews at the right time
  • Respond to positive and negative reviews

Key concepts

review requestsgenuine reviewsrespondingusing feedback

The lesson

Ask for reviews after successful delivery, making it quick and easy.

Never write fake reviews or pay for positive ones; it misleads customers and breaks platform rules.

Respond politely to all reviews, fix problems raised and use feedback to improve.

Step by step

  1. Write a review request.
  2. Set timing.
  3. Draft responses to a positive and a negative review.
  4. Note improvements.

Practice activity

Set up the review process.

Expected result: A genuine review process with responses.

Check your understanding

  1. When should you ask for a review?

    Show answer

    After successful delivery.

  2. Is it acceptable to pay for positive reviews?

    Show answer

    No.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.