Intermediate level · Module 6: Store Launch Project · Lesson 3 of 3
Four-Week Review
Use data to decide what to improve next.
In this lesson you will
- Analyse launch performance
- Present an improvement plan
Key concepts
metrics reviewfunnelcustomer feedbackimprovement plan
The lesson
Review metrics, the funnel, marketing results, operations issues and customer feedback.
Choose the three changes likely to have most impact.
Present the store, results and plan to the panel.
Step by step
- Compile results.
- Analyse the funnel.
- Choose three improvements.
- Present.
Practice activity
Complete and present the Online Store Build and Launch project.
Expected result: A launched store with a data-based review that meets the criteria.
Check your understanding
-
How many improvements should you prioritise?
Show answer
About three with the most impact.
-
What should the review combine?
Show answer
Metrics, funnel, marketing, operations and feedback.
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