Beginner level · Module 2 of 5 · 11 guided hours
Business Models and Branding
Describe how the business creates and earns value, and give it a simple, trustworthy identity.
Learning objectives
- Map a business on the Business Model Canvas
- Choose a suitable digital business model
- Create a simple brand identity
Topics
- Business Model Canvas
- value proposition
- revenue streams
- digital business models
- brand name and promise
- trust
Lessons
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Lesson 1 The Business Model Canvas
Describe the whole business on one page.
customer segmentsvalue propositionchannels and relationshipscosts and revenue
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Lesson 2 Digital Business Models
Choose how to sell and deliver using digital tools.
social sellingmarketplacesonline storesservice businesses
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Lesson 3 A Simple Brand Identity
Make the business recognisable and trustworthy.
namebrand promiselogo and coloursconsistency and trust
Practical activity
Complete a Business Model Canvas for your idea and create a name, promise and simple visual identity.
Expected outcomes
- A clear model of the business
- A recognisable brand
Assessment
Canvas and brand basics reviewed.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.