Intermediate level · Module 2: Winning More Clients · Lesson 1 of 3
Improving Proposal Win Rates
Learn from your proposals and win more.
In this lesson you will
- Track proposals and outcomes
- Improve based on data
Key concepts
proposal logreply and win ratesjob selectioniteration
The lesson
Log every proposal: job, date, price, reply and outcome.
Calculate reply rate and win rate and look for patterns: which job types and openings work?
Apply to fewer, better-matched jobs with stronger proposals.
Step by step
- Set up a proposal log.
- Log two weeks of proposals.
- Calculate rates.
- Change one thing.
Practice activity
Track and analyse your proposals.
Expected result: A log with rates and one improvement.
Check your understanding
-
How is win rate calculated?
Show answer
Jobs won ÷ proposals sent.
-
Why apply to fewer, better-matched jobs?
Show answer
Stronger proposals win more often.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.