Beginner level · Module 3 of 5 · 10 guided hours
Branding and Logo Basics
Understand brand identity and design a simple logo system and style guide.
Learning objectives
- Explain brand identity and its parts
- Design a logo with variations
- Write a simple brand style guide
Topics
- brand vs logo
- brand personality
- logo types
- sketching and vector drawing
- logo variations
- style guides
Lessons
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Lesson 1 What Is a Brand Identity?
Understand the parts that make an organisation recognisable.
brandvisual identitybrand personalityaudience
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Lesson 2 Logo Types and Variations
Design a logo that works everywhere it is needed.
wordmark, symbol, combination marksimplicity and scalabilityone-colour versionicon or submark
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Lesson 3 A Simple Brand Style Guide
Write rules so the brand is used consistently by everyone.
colour codeslogo clear spacedo and don't examplesfile formats
Practical activity
Interview a business owner (or use a brief), sketch logo ideas, develop one in vector form with variations and write a one-page style guide.
Expected outcomes
- A simple, versatile logo
- Consistent brand use
Assessment
Logo sketches, final logo set and style guide reviewed.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.