Graphic Design · Beginner level

Beginner level · Module 4: Print and Digital Formats · Lesson 3 of 3

Exporting for Screens and Social Media

Produce sharp, light files for websites, social media and messaging.

In this lesson you will

  • Export at correct sizes and formats
  • Balance quality and file size

Key concepts

JPG, PNG, SVG, PDFsocial media sizescompressionWhatsApp sharing

The lesson

Use JPG for photos, PNG for graphics with sharp edges or transparency, SVG for logos on the web and PDF for documents.

Export at the size the platform displays, such as square or portrait posts, and check text is readable on a phone.

Compress files so they load quickly on mobile data, but check that text stays crisp.

Step by step

  1. Adapt the flyer to square and portrait formats.
  2. Export as JPG and PNG.
  3. Compare file sizes and quality.
  4. Test on a phone.

Practice activity

Export the three social media posts.

Expected result: Posts at the right sizes, readable on a phone and quick to load.

Check your understanding

  1. Which format suits a logo with a transparent background?

    Show answer

    PNG or SVG.

  2. Why compress images for social media?

    Show answer

    So they load quickly on mobile data.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.