Intermediate level · Module 5: Social Media Design Systems · Lesson 3 of 3
Motion Graphics Basics
Bring a post to life with simple animation.
In this lesson you will
- Apply basic animation principles
- Export short animated posts
Key concepts
timing and easingentrances and exitsloopsexport settings
The lesson
Simple motion — text entering, an icon moving, a gentle loop — attracts attention without distracting.
Use easing (slow in and out) for natural movement and keep timing short: most social animations last a few seconds.
Export as MP4 at the platform's size; check file size and that the message is clear without sound.
Step by step
- Plan a five-second animation.
- Animate text and one element.
- Apply easing.
- Export and test.
Practice activity
Animate one campaign post.
Expected result: A short, clear animated post.
Check your understanding
-
What does easing do?
Show answer
Makes movement start and stop smoothly.
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Why should animations work without sound?
Show answer
Many people watch with sound off.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.