Intermediate level · Module 6: Client Work and Feedback · Lesson 2 of 3
Presenting Concepts
Show ideas so clients understand and choose confidently.
In this lesson you will
- Present concepts with rationale
- Show designs in context
Key concepts
conceptsrationalemockups in contextguiding feedback
The lesson
Present two or three distinct concepts, each with a short rationale linked to the brief.
Show designs in context — on a phone, a wall, a product — rather than on a blank screen.
Ask specific questions to guide feedback: which concept best reaches the audience, and why?
Step by step
- Develop two concepts.
- Write rationales.
- Create in-context mockups.
- Present and record feedback.
From brief to approved design
The stages of a client project and who is responsible at each.
Brief
Agree objective, audience, deliverables, deadline, budget and approver in writing.
designer and client
Research and moodboards
Agree direction before detailed design.
designer
Concepts
Present two or three concepts in context with a rationale.
designer
Consolidated feedback
One contact sends combined feedback with reasons.
client
Revisions
Make agreed changes within the included rounds; log each one.
designer
Approval and delivery
Written approval, then organised final files and licences.
client and designer
Feedback and revisions repeat for the number of rounds agreed in the brief; extra rounds are quoted.
Why it works
Most project problems come from an unclear brief or scattered feedback — fix those two and projects run smoothly.
Practice activity
Present the campaign concepts.
Expected result: A clear presentation with recorded client feedback.
Check your understanding
-
How many concepts are usually presented?
Show answer
Two or three distinct concepts.
-
Why show designs in context?
Show answer
Clients understand them better.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.