Video Editing · Advanced level

Advanced level · Module 6 of 6 · 30 guided hours

Capstone: Promotional Video Production

Produce a complete promotional campaign for a client.

Learning objectives

  • Plan the production with the client
  • Gather and organise media
  • Edit, grade and mix the hero video
  • Create platform versions and deliver professionally

Topics

  • brief and pre-production
  • shooting or media gathering
  • editing
  • finishing
  • versions and delivery
  • presentation

Lessons

  1. Lesson 1 Brief and Pre-Production

    Agree the campaign and plan the production.

    brieftreatmentscheduleconsents

  2. Lesson 2 Media Gathering and Organisation

    Capture or gather media and organise it for editing.

    shooting to the shot listsoundoffloadlogging

  3. Lesson 3 Editing the Hero Video

    Cut the main video from rough cut to locked edit.

    rough cutreviewfine cutlocked edit

  4. Lesson 4 Finishing the Hero Video

    Grade, mix and finish to professional standards.

    grademixgraphics and captionsQC

  5. Lesson 5 Versions, Delivery and Presentation

    Create platform versions and present the campaign.

    cut-downscaptioned versionsdelivery and archivecase study

Practical activity

Complete the Promotional Video Production level project.

Expected outcomes

  • A portfolio-ready campaign
  • Professional delivery

Assessment

Level project assessed against its criteria by a panel.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.