Advanced level · Module 3 of 6 · 20 guided hours
Web Performance and Search Optimisation
Measure and improve real-world speed, cache effectively and make sites discoverable in search engines through sound technical SEO.
Learning objectives
- Measure performance with Core Web Vitals and lab tools
- Improve loading with image, font, code and caching techniques
- Apply technical SEO and measure results responsibly
Topics
- Core Web Vitals
- image formats and responsive images
- code splitting
- HTTP caching and CDNs
- titles, descriptions, canonical URLs and sitemaps
- structured data
- privacy-friendly analytics
Lessons
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Lesson 1 Measuring Real-World Performance
Understand Core Web Vitals and measure performance in the lab and in the field.
Largest Contentful PaintInteraction to Next PaintCumulative Layout Shiftlab vs field data
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Lesson 2 Faster Loading
Reduce what pages load and when: images, fonts, JavaScript and render-blocking resources.
responsive images and modern formatslazy loadingfont loadingcode splitting
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Lesson 3 Caching and Content Delivery
Use HTTP caching and CDNs so repeat visits and distant visitors load quickly.
Cache-Controlfingerprinted file namesCDNservice worker caching
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Lesson 4 Technical SEO and Measurement
Help search engines crawl and understand a site, and measure visits with respect for privacy.
title and meta descriptioncanonical URLsitemap.xml and robots.txtstructured data (JSON-LD)
Practical activity
Take the training centre site through a performance and SEO pass: set targets, measure, improve and report the results.
Expected outcomes
- Fast sites on mobile networks
- Sites that search engines can crawl and understand
Assessment
Before-and-after report with Lighthouse and real-device measurements, plus an SEO checklist review.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.