Free course · Digital Business
Digital Marketing Starter
A free introduction to marketing a business online: the digital marketing mix, planning social content, how paid ads work, short-form video, consistent branding and reading your results.
Free · self-study · no certificate
About 6 hours
2 modules · 6 lessons
What you will be able to do
- Describe the main digital marketing channels and when to use them
- Plan a week of social media content for a real business
- Read basic insights and decide what to change next
Who it's for
- Small-business owners and sellers
- Beginners interested in social media work
Before you start
A smartphone and a social media account.
Module 1 · about 120 minutes
Planning Your Marketing
Foundations, content planning and how Facebook and Instagram ads work.
- Define audience and goals
- Plan content and a small ad
Module 2 · about 120 minutes
Creating and Measuring
Short-form video, brand consistency and analytics.
- Script a short video
- Read insights and adjust
Further learning
- SEO Starter Guide (Google Search Central, free) — Google's plain-language guide to how search works and how to improve a site.
- Google Skillshop — Google's official training hub for its marketing tools; check each course page for details.
Continue with a full program
- Digital Marketing & Social Media Management — Plan, create, run and measure digital marketing — social media content, short video, SEO, paid ads, WhatsApp and email — for real local businesses and organisations.
- Graphic Design — Create professional posters, flyers, and digital assets for NGOs, businesses, and campaigns.
- E-Commerce & Online Business — Set up online stores, handle digital payments, and manage product delivery coordination.
Want the full Digital Marketing & Social Media Management program?
This free course is an introduction. The full program is taught live by an instructor, with practical assignments, assessments, projects and a certificate.
See the Digital Marketing & Social Media Management program