Social Media Analytics

You can't improve what you don't measure. Meta Business Suite Insights and Google Analytics show what's actually working, so future effort goes toward content and campaigns that perform — not just what feels good to post.

• Reach vs. Engagement: Reach = how many people saw a post. Engagement = how many liked, commented, shared, or clicked. High reach with low engagement means the content isn't resonating.
• Meta Business Suite Insights: Shows which posts performed best, when your audience is most active, and basic audience demographics.
• Google Analytics: If you have a website, it shows where visitors come from (including social media) and what they do once they arrive.
• Review regularly: Check performance weekly or monthly and adjust your content calendar based on what the numbers actually show, not assumptions.

Practical Skill: Using Meta Business Suite Insights (or a demo/sample report), identify which of last month's posts performed best and write one sentence on why you think it worked.

=== MONTHLY SOCIAL MEDIA REVIEW === Best performing post this month: _______________________  Reach: _______   Engagement: _______  Why do you think it worked? _____________________________ Worst performing post this month: ______________________  Reach: _______   Engagement: _______  What would you change next time? ________________________ Best day/time to post (from Insights): __________________ One change to make next month's content calendar:_________________________________________________________