Free course · Lesson 5 of 6
Branding & Promotion Across Platforms
In this lesson you will
- Check a brand for consistency across platforms
- List fixes for inconsistent profiles
A business should feel recognizable whether someone finds it on Facebook, Instagram, TikTok, or WhatsApp — consistent branding builds trust faster than a different look on every platform.
- Consistent visuals: Use the same logo, colors, and fonts across every profile picture, cover photo, and post template.
- Consistent voice: Decide if the brand sounds formal, friendly, or playful — and keep captions in that same voice everywhere.
- Cross-promotion: Mention your Instagram in your Facebook bio, your WhatsApp number in every platform's bio — make it easy for someone to find and contact you anywhere.
- Local promotion tie-ins: Combine online promotion with real-world moments — a market day, a community event, a local holiday.
Practical Skill: Audit your chosen business's (real or fictional) presence across 2-3 platforms and list 3 concrete changes needed to make the branding consistent everywhere.
=== CROSS-PLATFORM BRAND AUDIT === Facebook Instagram WhatsApp BusinessLogo used? [ ] [ ] [ ]Same colors? [ ] [ ] [ ]Same bio/tagline? [ ] [ ] [ ]Contact info visible? [ ] [ ] [ ]Posting voice consistent? [ ] [ ] [ ] 3 changes needed to make branding consistent:1. ___________________________________________2. ___________________________________________3. ___________________________________________Practice exercise
Run the cross-platform brand audit from the example on a real business page.
Key takeaways
- Consistent visuals and details build trust
- Contact details must match everywhere
- A one-page brand kit keeps everyone consistent
Free self-study lesson — no certificate. For the full instructor-led program, see registration options.