AI for Business & Productivity · Beginner level

Beginner level · Module 3: AI for Marketing Content and Design · Lesson 1 of 3

Writing Marketing Content with AI

Use AI to write social media posts and captions in a consistent brand voice.

In this lesson you will

  • Write a brand voice guide for AI prompts
  • Draft a week of social content with AI

Key concepts

brand voicecontent calendarcaptions and calls to actionediting for authenticity

The lesson

Write a short brand voice guide — who the customers are, how the business speaks, words to use and avoid — and include it in every content prompt.

AI can draft a week of posts quickly: offers, tips, behind-the-scenes, customer thanks. Ask for variations and pick the best.

Edit drafts so they sound like your business, include real details and never make claims you cannot support.

Step by step

  1. Write a five-line brand voice guide.
  2. Draft seven posts with AI.
  3. Edit them for accuracy and voice.
  4. Plan them in a simple calendar.

Practice activity

Produce a week of social media posts for the chosen business.

Expected result: Seven edited, accurate posts in a consistent voice.

Check your understanding

  1. What is a brand voice guide for?

    Show answer

    Keeping AI-drafted content consistent with how the business speaks.

  2. What must be removed from AI-drafted marketing?

    Show answer

    Claims the business cannot support.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.