Beginner level · Module 2: Turning Questions into Metrics · Lesson 3 of 3
Baselines and Targets
Measure where you start and set targets that are ambitious but realistic.
In this lesson you will
- Establish a baseline
- Set targets using baselines and benchmarks
Key concepts
baselinetargetbenchmarkunintended consequences
The lesson
A baseline is the current level, measured the same way the metric will be tracked. Without it, a target is a guess.
Set targets from the baseline, past trends, comparable organisations and planned changes. A target far beyond anything achieved before needs a clear plan.
Targets change behaviour, sometimes badly: a target for short clinic waiting times may encourage rushed consultations. Pair targets with quality checks.
Step by step
- Calculate baselines from three months of data.
- Propose targets with reasons.
- Identify possible unintended effects.
- Add a balancing quality metric.
Practice activity
Add baselines and targets to the metric sheet.
Expected result: Realistic targets with reasons and balancing measures.
Check your understanding
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What is a baseline?
Show answer
The current level, measured the same way the metric will be tracked.
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How can targets cause harm?
Show answer
People may meet the number in ways that hurt quality.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.