Business Analytics · Beginner level

Beginner level · Module 2 of 5 · 11 guided hours

Turning Questions into Metrics

Translate management questions into precisely defined metrics with data sources, baselines and targets.

Learning objectives

  • Turn vague questions into precise metrics
  • Define metrics with data sources and calculation rules
  • Set baselines and realistic targets

Topics

  • questions to metrics
  • metric definitions
  • numerators and denominators
  • data sources
  • baselines
  • targets

Lessons

  1. Lesson 1 From Vague Question to Metric

    Turn questions like 'are customers happy?' into something that can be measured.

    vague questionoperational definitionproxy measuremetric choice

  2. Lesson 2 Defining Metrics and Data Sources

    Write precise metric definitions so everyone calculates the same number.

    numerator and denominatorcalculation ruledata sourcefrequency

  3. Lesson 3 Baselines and Targets

    Measure where you start and set targets that are ambitious but realistic.

    baselinetargetbenchmarkunintended consequences

Practical activity

Turn five management questions from a clinic or school into defined metrics with sources, baselines and targets.

Expected outcomes

  • Clear, consistent metric definitions
  • Targets grounded in baselines

Assessment

Metric definition sheet reviewed for precision, feasibility and consistency.

Free taster lesson Turning Questions Into Measurable Metrics Read a free self-study lesson on this topic in the Free Course Library.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.