Business Analytics · Beginner level

Beginner level · Module 4: Communicating Insights · Lesson 2 of 3

From 'So What' to Recommendations

Explain why findings matter and turn them into specific, owned actions.

In this lesson you will

  • Explain the implications of findings
  • Write specific recommendations with owners and timelines

Key concepts

so whatnow whatspecific recommendationsowners and timelines

The lesson

For every finding ask 'so what?' — what does it mean for the goal? Then 'now what?' — what should be done?

Good recommendations are specific, owned and timed: 'The Wau branch manager should set up weekly stock checks for the ten fastest-selling items from June.'

Be honest about confidence: say when evidence is strong and when a recommendation is a reasonable bet that should be tested.

Step by step

  1. Write the implication of each finding.
  2. Write a recommendation for each.
  3. Add owners and timelines.
  4. Mark your confidence in each.

Practice activity

Add recommendations to the performance review.

Expected result: Specific, owned recommendations with stated confidence.

Check your understanding

  1. What three elements make a recommendation actionable?

    Show answer

    What to do, who does it and by when.

  2. Why state confidence?

    Show answer

    So decision-makers know how strong the evidence is.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.