Business Analytics · Beginner level

Beginner level · Module 4 of 5 · 11 guided hours

Communicating Insights

Lead with the headline, recommend action and choose visuals that support decisions.

Learning objectives

  • Structure findings with a clear headline
  • Turn analysis into specific recommendations
  • Choose visuals that support the message

Topics

  • headline first
  • pyramid structure
  • so-what and now-what
  • recommendations
  • visuals for decisions
  • presenting to managers

Lessons

  1. Lesson 1 Leading with the Headline

    Put the most important finding first and support it with a few key facts.

    headlinepyramid structuresupporting pointsevidence

  2. Lesson 2 From 'So What' to Recommendations

    Explain why findings matter and turn them into specific, owned actions.

    so whatnow whatspecific recommendationsowners and timelines

  3. Lesson 3 Visuals for Decisions

    Choose and design charts that make the message obvious.

    chart choicehighlightingfinding titlestarget lines

Practical activity

Turn the comparison analysis into a one-page review and a three-minute verbal briefing for a manager.

Expected outcomes

  • Clear, persuasive communication
  • Recommendations managers can act on

Assessment

One-page review and briefing marked on clarity, accuracy and actionability.

Free taster lesson Presenting Insights Clearly (for Leadership) Read a free self-study lesson on this topic in the Free Course Library.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.