Business Communication & Digital Workplace · Intermediate level

Intermediate level · Module 1: Written Business Communication · Lesson 2 of 3

Persuasive Proposals

Convince readers with evidence and clear benefits.

In this lesson you will

  • Structure a persuasive proposal
  • Use evidence and address objections

Key concepts

problem and solutionbenefitsevidenceobjections

The lesson

Persuasive writing states the problem, proposes a solution and explains benefits to the reader.

Support claims with evidence — figures, examples, testimonials — and be honest about costs and risks.

Anticipate objections and answer them.

Step by step

  1. State the problem.
  2. Propose the solution and benefits.
  3. Add evidence.
  4. Answer objections.

Practice activity

Write a one-page proposal.

Expected result: A persuasive, evidence-based proposal.

Check your understanding

  1. Why answer objections in advance?

    Show answer

    It builds trust and removes doubts.

  2. What should support claims?

    Show answer

    Evidence such as figures and examples.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.