Beginner level · Module 5: Brand Consistency Across Channels · Lesson 1 of 3
Building a Simple Brand Kit
Document the logo, colours, fonts and tone that every post should follow.
In this lesson you will
- Create a one-page brand kit
- Describe a tone of voice with examples
Key concepts
brand identitybrand kittone of voiceconsistency
The lesson
A brand kit is a one-page guide that keeps a business looking and sounding the same everywhere: the logo and how to use it, two or three colours with their codes, one or two fonts, and the tone of voice.
Consistency builds recognition and trust. When the WhatsApp catalogue, the Facebook page and the shop sign share the same colours and style, customers recognise the business immediately.
Write the tone of voice as three words with examples — 'friendly, respectful, quick: we reply within an hour and always greet customers by name'.
Step by step
- Collect the logo and choose two or three brand colours.
- Record the colour codes and chosen fonts.
- Write the tone of voice with examples.
- Lay everything out on one page in Canva.
Practice activity
Create a one-page brand kit for your business in Canva with colour codes, fonts, logo usage and tone examples.
Expected result: A one-page brand kit.
Check your understanding
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Why is a written brand kit useful even for a very small business?
Show answer
Anyone who creates content can keep it consistent, which builds recognition and trust.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.