Digital Marketing & Social Media Management · Beginner level

Beginner level · Module 5 of 6 · 8 guided hours

Brand Consistency Across Channels

Keep a business recognisable and trustworthy everywhere it appears online.

Learning objectives

  • Define a simple brand kit and tone of voice
  • Audit and align a business's profiles across platforms

Topics

  • logo, colours and fonts
  • tone of voice
  • profile optimisation
  • cross-platform consistency

Lessons

  1. Lesson 1 Building a Simple Brand Kit

    Document the logo, colours, fonts and tone that every post should follow.

    brand identitybrand kittone of voiceconsistency

  2. Lesson 2 Auditing and Optimising Profiles

    Check that profiles on each platform are complete, consistent and easy to contact.

    profile auditbiocontact buttonverification of details

  3. Lesson 3 Brand Voice in Customer Conversations

    Apply the brand's tone of voice to comments, messages and complaints, consistently and politely.

    tone of voiceresponse timecomplaint handlingsaved replies

Practical activity

Deliver a brand kit and a cross-platform profile audit with fixes for the level-project business.

Expected outcomes

  • Recognisable, trustworthy online presence
  • Profiles that make contacting the business easy

Assessment

Brand kit and audit assessed against a checklist.

Free taster lesson Branding & Promotion Across Platforms Read a free self-study lesson on this topic in the Free Course Library.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.