Beginner level · Module 1: Introduction to E-Commerce · Lesson 2 of 3
Choosing a Starting Platform
Pick the platform that fits your customers and resources.
In this lesson you will
- Compare platforms by cost, reach and effort
- Choose a starting platform
Key concepts
where customers arecosts and feeseffortcontrol
The lesson
Start where your customers already are — often WhatsApp and Facebook locally.
Compare set-up and monthly costs, transaction fees, effort to manage and control over customer data.
Keep it simple at first; you can expand once you have sales.
Step by step
- Ask ten customers where they shop online.
- Compare three platforms.
- Score them.
- Choose one.
Practice activity
Write a platform comparison and decision.
Expected result: A clear, evidence-based choice.
Check your understanding
-
Where should you start selling?
Show answer
Where your customers already are.
-
Name two things to compare between platforms.
Show answer
Costs, fees, effort or control.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.