E-Commerce & Online Business · Beginner level

Beginner level · Module 1: Introduction to E-Commerce · Lesson 3 of 3

Building Buyer Trust

Help buyers feel safe buying from you online.

In this lesson you will

  • Use trust signals
  • Respect consumer rights

Key concepts

real photosreviewsclear policiescontact details

The lesson

Online buyers cannot touch products or meet you, so trust matters: real photos, honest descriptions, reviews and clear contact details.

Publish policies on payment, delivery and returns before people buy.

Treat customers fairly — accurate descriptions and honest prices — and follow local consumer protection rules.

Step by step

  1. List trust signals.
  2. Audit a shop for them.
  3. Draft your contact details and policies list.
  4. Collect first reviews.

Practice activity

Audit two online shops for trust and list improvements for yours.

Expected result: A trust checklist for your shop.

Check your understanding

  1. Name three trust signals.

    Show answer

    Real photos, reviews, clear policies or contact details.

  2. When should policies be published?

    Show answer

    Before people buy.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.