Intermediate level · Module 6: Pitching and Growth Planning · Lesson 2 of 3
Building the Pitch
Tell the business story clearly in five minutes.
In this lesson you will
- Structure a pitch
- Use numbers honestly
Key concepts
problem and solutionmarket and tractionnumbers and askslides
The lesson
A pitch covers the problem, your solution, the customers, evidence of traction, the numbers, the team and what you are asking for.
Use real numbers — sales so far, prices, costs — and be honest about assumptions.
Use few, simple slides; practise until it fits the time.
Step by step
- Outline the pitch.
- Prepare five slides.
- Practise aloud.
- Time it.
Practice activity
Build and rehearse your pitch.
Expected result: A clear five-minute pitch.
Check your understanding
-
What is traction?
Show answer
Evidence that customers are buying.
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Why use real numbers?
Show answer
They build trust and credibility.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.