Intermediate level · Module 6 of 6 · 17 guided hours
Building a Freelance Business
Specialise, build long-term relationships and complete the level project.
Learning objectives
- Choose a niche and position yourself
- Build retainers and long-term clients
- Complete the client project and business plan
Topics
- niches
- positioning
- retainers
- long-term relationships
- business plan
- project completion
Lessons
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Lesson 1 Niche and Positioning
Stand out by specialising.
nicheexpertisepositioning statementportfolio focus
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Lesson 2 Retainers and Long-Term Clients
Build steady income from ongoing work.
retainer agreementsongoing servicesreliabilityproactive ideas
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Lesson 3 Client Project and Business Plan
Deliver a project and plan the next six months.
end-to-end deliverybusiness planincome forecastpresentation
Practical activity
Complete the Client Project and Freelance Business Plan.
Expected outcomes
- A focused, growing freelance business
- A delivered client project
Assessment
Level project assessed against its criteria.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.