Freelancing & Remote Work Skills · Intermediate level

Intermediate level · Module 6: Building a Freelance Business · Lesson 2 of 3

Retainers and Long-Term Clients

Build steady income from ongoing work.

In this lesson you will

  • Offer retainers
  • Become a trusted partner

Key concepts

retainer agreementsongoing servicesreliabilityproactive ideas

The lesson

A retainer is a monthly fee for agreed ongoing work, giving both sides predictability.

Offer retainers to clients with regular needs, such as monthly social media graphics or reports.

Become a trusted partner by being reliable and suggesting improvements.

Step by step

  1. Identify retainer candidates.
  2. Design a retainer offer.
  3. Write a proposal.
  4. Plan relationship check-ins.

Practice activity

Write a retainer offer.

Expected result: A clear retainer proposal.

Check your understanding

  1. What is a retainer?

    Show answer

    A monthly fee for agreed ongoing work.

  2. Which clients suit retainers?

    Show answer

    Those with regular needs.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.