Graphic Design · Advanced level

Advanced level · Module 1: Brand Identity Systems · Lesson 3 of 4

Brand Guidelines

Document the system so anyone can use it correctly.

In this lesson you will

  • Structure a brand guidelines document
  • Explain rules with examples

Key concepts

guidelines structurerules and examplestemplatesaccessibility

The lesson

Guidelines cover the brand story, logo use, colour (HEX, RGB, CMYK and spot colours where needed), typography, graphic elements, imagery, layout examples and templates.

Show correct and incorrect examples; explain why rules exist.

Include accessibility rules — contrast and minimum sizes — and contacts for questions.

Step by step

  1. Outline the guidelines.
  2. Write each section.
  3. Add examples and templates.
  4. Review with a non-designer.

Practice activity

Draft the capstone brand guidelines.

Expected result: A clear, complete guidelines draft.

Check your understanding

  1. Why explain why rules exist?

    Show answer

    So people apply them sensibly in new situations.

  2. Which accessibility rules belong in guidelines?

    Show answer

    Contrast and minimum sizes.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.