Advanced level · Module 1: Brand Identity Systems · Lesson 4 of 4
Rolling Out a Brand
Plan how a new or updated brand reaches every touchpoint.
In this lesson you will
- Audit brand touchpoints
- Prioritise and schedule a rollout
Key concepts
touchpoint auditprioritiesphasingbudget
The lesson
List every touchpoint: signs, vehicles, uniforms, documents, website, social media, email signatures.
Prioritise high-visibility and low-cost items first, and phase expensive items such as signage and vehicles.
Provide templates and training so staff apply the brand consistently.
Step by step
- Audit touchpoints.
- Prioritise them.
- Estimate costs.
- Write the rollout plan.
Practice activity
Write the capstone rollout plan.
Expected result: A phased, costed rollout plan.
Check your understanding
-
What should be rolled out first?
Show answer
High-visibility, low-cost items.
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Why provide templates and training?
Show answer
So staff apply the brand consistently.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.