Graphic Design · Advanced level

Advanced level · Module 6: Capstone: Complete Brand Package · Lesson 1 of 5

Research and Strategy

Understand the client and define the brand.

In this lesson you will

  • Complete brand research
  • Agree the strategy with the client

Key concepts

agreementresearchpositioningapproval

The lesson

Agree scope and timeline with the client in writing.

Research stakeholders, audience and competitors.

Present the strategy and get approval before designing.

Step by step

  1. Sign the agreement.
  2. Do the research.
  3. Write the strategy.
  4. Get approval.

Practice activity

Complete the research and strategy phase.

Expected result: An approved strategy.

Check your understanding

  1. What must be approved before designing?

    Show answer

    The strategy.

  2. What does research cover?

    Show answer

    Stakeholders, audience and competitors.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.