Advanced level · Module 6: Capstone: Complete Brand Package · Lesson 2 of 5
Identity Concepts
Explore and present identity directions.
In this lesson you will
- Develop identity concepts
- Present and select a direction
Key concepts
concept explorationrationalepresentationselection
The lesson
Explore several directions grounded in the strategy.
Develop two or three into concepts shown in context.
Present with rationale and agree one direction.
Step by step
- Sketch directions.
- Develop concepts.
- Present them.
- Record the decision.
Practice activity
Present the identity concepts.
Expected result: A selected direction with recorded feedback.
Check your understanding
-
What should each concept be grounded in?
Show answer
The strategy.
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How should concepts be shown?
Show answer
In context.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.