Free course · Lesson 2 of 5
Online Store Setup & Product Branding
In this lesson you will
- Take clear product photos
- Write complete listings
A well-presented product listing does the selling for you when there's no salesperson physically present — photos, descriptions, and pricing need to answer every likely question upfront.
- Product photos: Clear, well-lit, multiple angles — a phone camera in good natural light is often enough.
- Product descriptions: Include size/quantity, materials, price, and what makes it worth buying — avoid leaving buyers to guess.
- Store setup basics (Shopify/WooCommerce): Store name, logo, product categories, and a simple, clear navigation so customers find things quickly.
- Consistent branding: Match your store's look to your WhatsApp/social media presence so customers recognize your business everywhere.
Practical Skill: Write a complete product listing (photo plan, description, price) for one real product, following the checklist below.
=== PRODUCT LISTING TEMPLATE === Product Name: __________________________________________ Photos needed:[ ] Front view, good lighting[ ] Close-up of detail/quality[ ] In-use / worn / on display Description (answer these in 2-4 sentences): - What is it made of / how is it made? - What size(s)/quantity is available? - Why should someone choose this over an alternative? Price: __________ SSPDelivery/pickup options: ________________________________Practice exercise
Photograph one product in daylight from three angles and write a listing with a benefit line, size, material, price and delivery information.
Key takeaways
- Use daylight and a plain background
- Lead with the benefit
- Always show the price
Free self-study lesson — no certificate. For the full instructor-led program, see registration options.