E-Commerce Starter · free course

Free course · Lesson 5 of 5

Using Shopify, WooCommerce & WhatsApp Business

In this lesson you will

  • Build a WhatsApp catalogue
  • Compare store platforms

These three tools cover the full range from "just starting out" to "running a proper online store," and can be used together as a business grows.

  • WhatsApp Business: Catalog feature lets you showcase products directly in the app — the simplest starting point for most sellers.
  • Shopify: A hosted, beginner-friendly online store platform with built-in payment and inventory features, suited to businesses ready to invest in a dedicated storefront.
  • WooCommerce: A free e-commerce plugin for WordPress websites, offering more customization for those comfortable managing their own site.
  • Match the tool to your current stage — a WhatsApp catalog is often the right starting point, not a limitation to outgrow immediately.

Practical Skill: Set up a WhatsApp Business catalog with at least 3 products (photos, descriptions, prices), and research whether Shopify or WooCommerce would suit your next growth stage.

TemplateE-Commerce Platform Checklist
Worksheet
=== WHATSAPP BUSINESS CATALOG SETUP ===[ ] Business profile complete (name, description, hours)[ ] At least 3 products added with photo, name, price, description[ ] Catalog link shared in your WhatsApp status/bio === SHOPIFY vs WOOCOMMERCE — WHICH FITS YOU? ===  Shopify:      Easiest to start, hosted for you, monthly fee  WooCommerce:  More control, needs a WordPress site, free                plugin but you manage hosting Choose based on: budget, technical comfort, and how muchcustomization you actually need right now.

Practice exercise

Plan five catalogue items and write when your business would move from WhatsApp selling to a full online store.

Key takeaways

  • Catalogues accept cart orders
  • Keep prices and stock updated
  • Upgrade when volume demands it
In the full program Module 5: E-Commerce Platforms See how this topic is taught in depth, with practical activities and an assessment.

Free self-study lesson — no certificate. For the full instructor-led program, see registration options.