Digital Marketing & Social Media Management · Beginner level

Beginner level · Module 2 of 6 · 10 guided hours

Content Planning and Social Media Creation

Plan a content calendar and create posts that are on-brand, useful to the audience and suited to each platform.

Learning objectives

  • Plan content pillars and a content calendar
  • Design posts with Canva and write effective captions
  • Adapt content for Facebook, Instagram and WhatsApp Status

Topics

  • content pillars
  • content calendar
  • post design in Canva
  • captions and calls to action
  • platform formats and sizes

Lessons

  1. Lesson 1 Content Pillars and the Content Calendar

    Decide what to talk about and when, so posting is consistent rather than random.

    content pillarposting frequencycontent calendarrepurposing

  2. Lesson 2 Designing Posts and Writing Captions

    Create attractive, readable posts in Canva and write captions with a clear call to action.

    visual hierarchybrand kithookcall to action

  3. Lesson 3 Product Photography with a Smartphone

    Take clean, attractive product photos with a phone, natural light and simple backgrounds.

    natural lightbackgroundcompositionconsistency

Practical activity

Produce one week of content (calendar plus at least five finished posts) for the level-project business.

Expected outcomes

  • A consistent posting plan
  • Publish-ready, on-brand posts

Assessment

Content portfolio scored on audience fit, design, captions and consistency.

Free taster lesson Social Media Marketing & Content Creation Read a free self-study lesson on this topic in the Free Course Library.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.