Digital Marketing & Social Media Management · Beginner level

Beginner level · Module 3 of 6 · 10 guided hours

Meta Advertising Fundamentals

Understand how Facebook and Instagram advertising works and set up a small, well-targeted campaign responsibly.

Learning objectives

  • Choose a campaign objective that matches the goal
  • Define an audience, budget and schedule
  • Follow advertising policies and avoid wasted spend

Topics

  • boosted posts vs Ads Manager
  • campaign objectives
  • audience targeting
  • budgets in USD and payment methods
  • advertising policies

Lessons

  1. Lesson 1 How Meta Ads Work

    Learn the campaign–ad set–ad structure and how objectives affect who sees your ads.

    campaign objectivead setreach vs engagement vs messagesboost

  2. Lesson 2 Targeting, Budgets and Policies

    Target the right people, set a realistic budget and stay within advertising rules.

    location targetingdaily vs lifetime budgetad policiescost per result

  3. Lesson 3 Creating the Ad: Formats, Creative and Copy

    Choose the right ad format and write creative and text that match the objective and the audience.

    ad formatcreativeprimary textcall-to-action button

Practical activity

Prepare a full ad plan and mock-up ad for the level-project business; where the business agrees and funds it, run a small live test.

Expected outcomes

  • Ad plans with clear objectives and realistic budgets
  • Awareness of policies and wasted spend

Assessment

Ad plan assessed for objective fit, targeting logic, budget realism and policy compliance.

Free taster lesson Facebook & Instagram Advertising Read a free self-study lesson on this topic in the Free Course Library.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.