Digital Marketing & Social Media Management · Intermediate level

Intermediate level · Module 6 of 6 · 16 guided hours

Digital Marketing Campaign Studio

Execute, monitor and report the integrated level-project campaign under instructor supervision.

Learning objectives

  • Run a multi-channel campaign to a schedule
  • Monitor and adjust during the campaign
  • Report results and recommendations to a client

Topics

  • campaign launch checklist
  • weekly monitoring and adjustments
  • client communication
  • final report and presentation

Lessons

  1. Lesson 1 Launching and Monitoring a Campaign

    Launch on schedule and track performance weekly.

    launch checklistmonitoring cadencechange logescalation

  2. Lesson 2 Client Communication and Professional Practice

    Keep clients informed, manage expectations and work ethically as a marketer or freelancer.

    status updatescope changeexpectation managementprofessional ethics

  3. Lesson 3 Final Campaign Report and Presentation

    Present results, learning and recommendations to the client.

    results vs targetslearningsrecommendationspresentation

Practical activity

Complete and present the Integrated Campaign level project to the client or a panel.

Expected outcomes

  • A completed, documented campaign for the portfolio

Assessment

Level project assessed with the level rubric.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.