Digital Marketing & Social Media Management · Intermediate level

Intermediate level · Module 6: Digital Marketing Campaign Studio · Lesson 2 of 3

Client Communication and Professional Practice

Keep clients informed, manage expectations and work ethically as a marketer or freelancer.

In this lesson you will

  • Send clear progress updates
  • Handle scope changes and difficult conversations

Key concepts

status updatescope changeexpectation managementprofessional ethics

The lesson

Clients trust marketers who communicate clearly and regularly. A weekly update covers results, what you changed, what is next and anything you need from them.

Manage expectations honestly. If a client asks to 'double followers by Friday', explain what is realistic and offer an alternative that serves their real goal — and never buy followers or engagement.

Agree in writing on deliverables, timelines, approvals and payment before work starts.

Step by step

  1. Write a weekly client update.
  2. Role-play an unrealistic request and respond professionally.
  3. Propose a realistic alternative.
  4. Summarise the agreement in a short email.

Practice activity

Write two weekly client updates and respond to a role-played request to 'double the followers by Friday'.

Expected result: Professional updates and a well-handled difficult request.

Check your understanding

  1. Why refuse to buy followers for a client?

    Show answer

    Fake followers don't buy, harm engagement and trust, and break platform rules.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.