Digital Marketing & Social Media Management · Intermediate level

Intermediate level · Module 6: Digital Marketing Campaign Studio · Lesson 1 of 3

Launching and Monitoring a Campaign

Launch on schedule and track performance weekly.

In this lesson you will

  • Use a pre-launch checklist
  • Run weekly performance reviews

Key concepts

launch checklistmonitoring cadencechange logescalation

The lesson

A launch checklist prevents avoidable mistakes: links tested, tracking in place, budget correct, creatives approved, responses prepared for incoming messages.

Monitor daily for the first few days — rejected ads, broken links or a flood of unanswered messages need fast action. After that, weekly reviews are enough to adjust.

Document every adjustment and its reason in the change log.

Step by step

  1. Complete the launch checklist.
  2. Launch and check delivery on day one.
  3. Hold a weekly review.
  4. Record adjustments in the change log.

Practice activity

Complete the launch checklist and hold two weekly reviews with documented adjustments.

Expected result: A launched campaign with a weekly change log.

Check your understanding

  1. Why keep a change log during a campaign?

    Show answer

    To know which changes caused which results and to explain decisions to the client.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.