Entrepreneurship & Digital Business · Intermediate level

Intermediate level · Module 4 of 6 · 13 guided hours

Growing a Digital Business

Grow sales and operations on a limited budget.

Learning objectives

  • Plan low-cost marketing
  • Scale operations as orders grow
  • Build partnerships

Topics

  • marketing on a budget
  • referrals
  • content and ads
  • operations capacity
  • suppliers
  • partnerships

Lessons

  1. Lesson 1 Marketing on a Budget

    Reach more customers without wasting money.

    referralscontentsmall paid teststracking

  2. Lesson 2 Scaling Operations

    Handle more orders without losing quality.

    capacitybottlenecksstandard routinessupplier reliability

  3. Lesson 3 Partnerships

    Grow faster by working with others.

    complementary businessesresellersagreementstrust

Practical activity

Plan a one-month growth campaign and the operational changes needed to handle extra orders.

Expected outcomes

  • Affordable growth
  • Operations that keep up

Assessment

Growth campaign and operations plan reviewed.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.