Intermediate level · Module 5: Leadership and Organisational Communication · Lesson 1 of 3
Communicating Vision and Change
Help people understand and support change.
In this lesson you will
- Explain the why, what and how of change
- Address concerns
Key concepts
why it matterswhat changeswhat it means for metwo-way communication
The lesson
People accept change better when they understand why it is needed, what will change and what it means for them.
Tell people early and directly, before rumours spread, and give them a chance to ask questions.
Repeat key messages through several channels and update as plans develop.
Step by step
- Write the why, what and how.
- Answer 'what does it mean for me?'.
- Plan question sessions.
- Draft the announcement.
Practice activity
Write the change announcement.
Expected result: A clear, honest change announcement.
Check your understanding
-
What three things do people need to know about change?
Show answer
Why, what changes and what it means for them.
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Why communicate change early?
Show answer
To prevent rumours.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.