Intermediate level · Module 5: Leadership and Organisational Communication · Lesson 3 of 3
Crisis Communication and Media
Communicate quickly, accurately and calmly in a crisis.
In this lesson you will
- Write a holding statement
- Handle media enquiries
Key concepts
speed and accuracyholding statementsspokespersonno speculation
The lesson
In a crisis, communicate quickly but only what you know is true; never speculate.
A holding statement acknowledges what happened, shows care, states what is being done and when there will be an update.
Use one trained spokesperson and log media enquiries.
Step by step
- Read the crisis scenario.
- Write a holding statement.
- Role-play a media call.
- Plan updates.
Practice activity
Write the crisis holding statement.
Expected result: An accurate, caring holding statement.
Check your understanding
-
What should a holding statement include?
Show answer
What happened, care, what is being done and when the next update will come.
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Who should speak to the media?
Show answer
One trained spokesperson.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.